Monday, 20 June 2016

Overlooked Mistakes while Optimizing WordPress for Conversion Rate


User-experience still eventually boils down to one thing, i.e., Conversion.
Broadly speaking, conversion rate is The most tangible way of mapping ROI in UX. For developers’ /designers’ clients, that’s the endgame. That’s the one thing that matters, regardless of what anyone preaches.
By definition, conversion rate is the percentage of website visitors who carry out a task that invariably benefits the site owner. It’s quantifiable and yes, it can be optimized. Conversions can be improved by “widening the funnel” so to speak (increasing the number of landing pages and/or site traffic to give you a statistic edge); or by rewiring the interface and creating an experience so compelling it drives visitors to convert.
In this article, we will take a look at some of the ways you can optimize the conversion rate on a WordPress website. Why WordPress? Because you are likely already on it (more than 1/4th of all websites on internet are), and because the steps outlined below are easier to carry-out with an admin interface as intuitive, friendly, and freeing as WordPress’.


1.Understanding Goals and Journeys
Read, subscribe, download (anything), sign up, buy… What is it that you want your users to do? Or more specifically, what do you need your users to do first?
I have seen so many great designs fail spectacularly by trying to achieve everything at once. Not only is it not possible, it’s overwhelming. It’s distracting, annoying, and reeks of desperation.
You must be familiar with (and usually irritated) with popups by now. Here, look at these:

This is from Wall Street Journal:


I came to read an article about a 93 year old woman and ALS, WallStreet!
WhatArmy’s blog:

Oy Vey!
These popped up before I could even get a chance to go through the content. Apparently there free t-shirt is more important than someone looking up their service.
Reebok Crossfit:


This shows up the second I arrive on the products’ catalogue page.
And these are the examples from the good websites!
Overlooking the message, the popup does not tie in with the user-journey and is likely guilty of driving visitors away. So even if WhatArmy’s goal is distributing free t-shirts to their subscribers, they are preventing people from looking up their own service. This is the highest-echelon of self-blocking if there ever was one.
Take a look at this:

This shows up when I am done reading the entire post
This popup isn’t designed with zings and sparkles or anything, but it has a long message (the blog’s entire audience is made of avid-readers) but it ties up rather well with the user-journey. Instead of being thrown in the user’s face the second they arrive on the page (Is that how you welcome visitors at your home?), it waits to showcase the relevant message at the right time.
For the sake of effective CRO, you have to trace back the first steps of UX:
  1. Identify the goal (your business goal, that is)
  2. Create a User-journey that prompts (not pushes. Prompts!) users in that direction
  3. Map the journey in the interface
Don’t clutter your website with an almighty-chaos of messages. You have their attention, but that’s no excuse for exploding with excitement. Embrace the attention and use it to propel visitors forward. Whether it’s a pop-up, above-the-fold design, forms and CTAs, you cannot hope to do everything through a single, limited page at once. Prioritize your goals, and create an interface that revolves around those. One page at a time… Once you know which page is best suited to accomplish which goal, you can use plugins like Icegram or OptinMonster to create custom popups or landing pages.

Remember, “It’s a journey, not a destination.”


2. Analytics: Knowing What to test
Another big mistake designers and developers make in the name of CRO: testing things without a specific hypotheses based on whims and personal opinions instead of solid data.
For effective CRO, you’ll need to pay special attention to metrics like Bounce rate (visitors coming, looking at the page, and leaving forever), SEO and referral traffic (where are visitors coming from?), interaction and events, form submission, cart abandonment, etc.
You can implement Google Analytics in WordPress via plugin (Google Analytics by Yoast), or via Google Tag Manager itself (as detailed here).
Once you have analytical insight into problem areas, work to fix those and test them with A/B multivariate testing, straight from Google Analytics.
This is how it’s done.
Test Scenario: I found out that my landing page isn’t getting many pageviews. So I am testing my “original” landing page against 2 variations on pageview metric, with a 99% confidence threshold (for accuracy).

1.In your Google Analytics dashboard go to Reporting Tab >> Behavior >> Experiments and click ‘Create Experiment’.




2. Fill in the fields to create an experiment. Note: If you have eCommerce enabled, you can experiment on Revenue and Transaction pages too.

Note that for this to work you need to have Google Analytics code added to Original + All Variation pages (supports up to 10 variations only).
  1. You then get a choice to manually insert the experiment code on Original page (it goes in your theme’s header.php template file).
Or you can use a plugin like Google Content Experiments (yes it works in 2016 even though it hasn’t been updated for so long) and use it to paste the code. Make sure to read the installation notes as the plugin used to have some issues with certain themes, but the author has given 1-2 lines of code in the installation notes that could fix the problem in a jiffy.
The other option is to send the code to the webmaster tools, which I haven’t tried yet.
  1. Review and start the experiment. You’ll then see this message:





    You’ll see the results in 24-48 hours based on the confidence threshold you set for the experiment.
    That’s just a silly example. You can do so much more with Google’s Universal Analytics. Remember to prioritize the tests based on significance, interaction levels, and solid numbers.


    3.
    Landing Pages 
    Landing pages used to be synonymous with the homepage in the previous years, but that’s not the case today, despite many people still following the route to creating homepages and Single-page Web-apps using landing page best practices. That’s well and good, but now the CTA buttons on other parts of website and links from your advertising initiatives should take visitors directly to what they came here for.
    Landing page is the narrowest point of your funnel: A clutter (and distraction) free, simply put-together page which clearly describes what you’re offering and why users should be interested in it.
    Services like Inbound Now are built especially for WordPress to let you create landing pages as well as track them for results (without additional analytics’ integration) via split testing. This involves in-built landing page and CTA templates that you can use to create your own specialized page, 3rd party lead generation services like MailChimp, etc.
    If you are unsure about designing your own page, you can check out the vast numbers of templates and themes built for WordPress landing pages instead on Envato marketplace (just search for what you need). JavaScript is great but make sure to use it in moderation, and keep the design simple and distraction-free to keep the attention focused on your product.


    4.Performance Optimization 
    This wouldn’t even be on the list if it weren’t for many clients’ severe lack of awareness on this topic, which is baffling in 21st century.
    Website speed (how fast your pages load when a visitor arrives there for the first time) is called performance. In the age of Instant Gratification, no-one thinks it’s worthwhile to wait for a silly page to load. It’s frustrating and distracting, and frankly your users have better things to do than stare at your “loading” animation. It should also be common knowledge that website loading speed can also impact your search-results ranking.
    Apply the 80-20 rule here: Optimize the heck out of your WordPress website’s frontend and backend to improve perceived performance (80% effort) and querying times (20% effort). Any WordPress development company worth its salt will focus on both, and it takes some tinkering.
    First, find out how deep you’re in by testing your website URL on Pingdom or PageSpeed Insight. Once you have your performance score and an entire list of everything that’s adding to your load-time, roll up your sleeves and get to work addressing those. The easiest ways to optimize performance can be found all over the internet: caching (plugins like W3 Total Cache), CDN (like MaxCDN, CloudFlare, etc.), and image and Gzip compression (EWWW Image Optimizer, WP Smush.it, etc.), but it also goes beyond that, and you will need to hire WordPress developer for the real thing.
    You will have to optimize your query load times and database for a speedier experience overall (especially if you’re working with high-traffic and membership-based system), and you’ll need to minify your stylesheet and JavaScript (some caching plugins have this feature built-in). Keep the number of plugins and widgets to a bare minimum, based on requirement. The fewer plugins you have, the lesser the number of scripts your page has to load.


    5. UX pointers:
    • Say no to auto-forwarding sliders and embrace dynamically rendered and personalized banners instead.
    • Keep the wireframe as simple and familiar as possible. You can go nuts on the details, but the layout itself should put people at ease so they can find what they need.
    • If you’re an eCommerce vendor, look up Tablet-first design for real conversions.
    • Remember post-conversion experience too: don’t just abandon your customers after they’ve clicked your CTA.


    Endnote

    CRO on a WordPress website is actually easier than anywhere else, simply because the platform and the community of developers will provide you with most of the tools and resources you need to get the job done. As long as you keep a clear head and are willing to put in a few hours of research and effort, you should be alright.
    And this is my parting advice for everyone: This post is advice, not word-of-law. Short forms, images, cards and corporate-ified blocks of text may seem indubitable, but they might not be the correct choice in your case. Evaluate your ideal users for the best mix of right elements and keep Implementing >> Testing >> Improving

Author Bio: Lucy Barret is an expert web developer working for a leading WordpressDevelopment Company - HireWPGeeks. She is also a blogger and loves to write articles on web development and WordPress. You can follow her Company on Facebook.
Tags : increase conversion rate, Conversion and Experience Optimization Techniques

Friday, 17 June 2016

Google search analytics report adds the ability to compare queries


Now Google is coming with an update that now you can compare one search phrase with other search phrase in Google Search Analytics Report  with in Google Webmaster tools or Google Search Console

The main purpose of "compare queries" filter  is to compare two queries at time and getting analytic about them. You can see the sample example when you compare two search queries at time within Google search Console.


After logging into Google Search Console, Go to the Search Analytics then Click on "Queries".  and select "Compare Queries"





When you select the Compare Queries you will get the Pop up and you can search phrases that which you like compare the queries you want .




Tags : Google's Search Analytics Adds Keyword Comparisons Report, Google Search console, Google Search Analytics, How to compare queries in Google Webmaster tools, Google's Search Analytics Adds Keyword Comparisons Report

Friday, 10 June 2016

Social Media Images dimesnsions of Facebook, Twitter, Linkedin, Instagram, Pinterest, Google+ and YouTube

Most of us don't know about the images dimensions of social media that's why sometimes while uploading the image we will face problem named as errors. whenever we try to make exact the image of particular social media, at that time we go and google it for image resolution of different social media networks. As per my guidelines, a Digital Marketing person must have minimum knowledge about social media images sizes. "Image speaks more than words" so does while building brand value for product or service, how much we focus to reach our brand value in same way we have to be focus on images size with respect of Social media Policies regarding the images. In this Article, you can check the different dimensions images sizes of Facebook, twitter, Linkedin, Instagram, Pinterest, Google+ and YouTube

Facebook Image Sizes

  • Cover photo: 851 px wide by 315 px tall
  • Profile image:180 px wide by 180 px tall
  • Highlighted image: 1200 px wide by 717 px tall
  • Shared image:1200 px wide by 630 px tall
  • Shared link thumbnail image:1200 px wide by 627 px tall


Google+ Image Sizes

  • Profile image: 250 px wide by 250 px tall
  • Cover image: 1080 px wide by 608 px tall
  • Shared image (on home stream): 497 px wide by 373 px tall
  • Shared image (on feed or your page): 150 px wide by 150 px tall

Instagram Image Sizes


  • Profile image: 110 px wide by 110 px tall
  • Photo size: 1080 px wide by 1080 px tall
  • Photo thumbnails: 161 px wide by 161 px tall

LinkedIn Image Sizes


  • Background image: 1500 px wide by 425 px tall
  • Profile image: 400 px wide by 400 px tall
  • Career cover photo: 974 px wide by 330 px tall
  • Banner image: 646 px wide by 220 px tall (minimum)
  • Standard logo: 400 px wide by 400 pixels tall (maximum)

Pinterest Image Sizes

  • Profile image:165 px wide by 165 px tall
  • Board display: 22 px wide by 150 px tall
  • Pin sizes: 236 px wide

Tumblr Image Sizes

  • Profile image: 128 px wide by 128 px tall
  • Image post: 500 px wide by 750 px tall

Twitter Image Sizes

  • Header photo: 1500 px wide by 500 px tall
  • Profile image: 400 px wide by 400 px tall
  • In-stream photo: 440 px wide by 220 px tall


YouTube Image Sizes

  • Video uploads: 1280 px wide by 760 px tall
  • Channel cover photo: 2560 px wide by 1440 px tall





Tags: facebook cover page size, facebook profile picture size, google+ profile image size, google+ cover image size, instagram profile size, linkedin background image size, linkedin profile pic size, linkedin career cover picture size, linkedin banner image size, linkedin standard logo, pinterest profile size, pinterest pin sizes, tumblr profile picture size, twitter header photo sizes, twitter profile picture size, twitter in-stream picture size, youtube channel cover photo size

Wednesday, 8 June 2016

How to calculate CPC, CPA ,CPM, eCPC, eCPM, eCPA, CPV, CR for Google Adwords


  • CPM Calculation :
Cost to an advertiser = CPM x (Impressions/1000)

Cost Per Mille = cost to an advertiser x 1000 /Impressions

  • CPC Calculation :
Cost Per Click = cost to an advertiser / number of clicks

  • CTR Calculation :

Click Through Rate = (Number of clicks / number of impressions) x 100



Submit Your Website @ 

post free classified ads without registration

  • CR Calculation :

Conversion Rate = (number of conversions/ impressions) x 100

  • CPA Calculation

Click Per Action or cost per acquisition = cost to an advertiser / ( Impressions x CTR x CR )



  • CPV Calculation

Cost Per View = Total cost of the campaign / Number of total visit or incremental visit after the campaign started

  • eCPM Calculation

eCPM = (total spent / Impressions delivered ) x 1000

  • eCPC Calculation

eCPC = (Total spent or revence / clicks )

Net Profit = CPC – eCPC

  • eCPA Calculation :


 eCPA = Total spent / number of conversions or actions

Submit Your Website Local Business Listing Sites 


Tags : Cost Per Mille Calculation, Cost Per Click Calculation, eCPA Calculation, eCPC Calculation, eCPM Calculation , Cost Per View Calculation , Cost Per Action Calculation , Conversion Rate Calculation, Click Through Rate Calculation, cpm formula , cpc formula , cpa formula, ctr formula, conversion rate formula, ecpm formula, effective cost per mille formula, effective cost per click formula , effective cost per action formula

Monday, 6 June 2016

Google launches business-friendly tool that tests your website mobile-friendliness & page speed


Google newly launches user friendly tools for the small business to see their websites ranking in terms of mobile friendly and fast


Google posted an article on google blog that they released new tool where they can check test websites in both mobile – friendliness and page speed for desktop and mobile.

This tool is mainly for small business where they test sites, specific mobile friendly testing tool and speed testing tool.

New tool available here : https://testmysite.thinkwithgoogle.com/

The unique aspects of tool is
1- you can check all three scores on one page.
2- you can easy share report with webmaster tools team.
3- google will exact score with in scale of 0 to 100. wheather its mobile friendly website or not

Let me explain scores, how they say :



Mobile-friendliness: Its expalin about the quality of your website on phones how customers are experiencing while using. Tappable buttons easy to navigate from a small screen and have the most important information up front and center are factors for the website should be mobile friendly.

Mobile speed: explains about the loading speed of website. Wheather user are happy or not.

Desktop speed: Its expalin how long your website is loading in Desktop computers not only strength of website but also web connection speed determines and elements of website too.



Let me show some screen shots of tools how does it works :  










  Tags : Mobile Website Speed Testing Tool,

Sunday, 5 June 2016

URL Shortening Services - Usefullytips

What is URL shortener?

URL shortener is an online application where its helps to convert regular URL into Short URL. when ever you copy and paste your Long URL in search bar to convert short URL, when you click on submit then your URL will be display in 20-30 character.
Most of them, share their long URL in social media to promote product or brand. But users are feed up with your Long Tail, it makes disturbance to them when they want to engage. URL Shortening services helps us to make URL from long tail to Short Tail. where we can shareable in social media, forum threads etc. If your looking for how to change your Long URL to Short URL, then go for list of websites as follows : 

Top URL Shortening Services Lists as Follow :

  • goo.gl
  • bit.ly
  • tinyurl.com
  • is.gd
  • cli.gs
  • pic.gd    tweetphoto
  • DwarfURL.com
  • ow.ly
  • yfrog.com
  • migre.me
  • ff.im
  • tiny.cc
  • url4.eu
  • tr.im
  • twit.ac
  • su.pr
  • twurl.nl
  • snipurl.com
  • BudURL.com
  • short.to
  • ping.fm
  • Digg.com
  • post.ly
  • Just.as
  • .tk
  • bkite.com
  • snipr.com
  • flic.kr
  • loopt.us
  • doiop.com
  • twitthis.com
  • htxt.it
  • AltURL.com
  • RedirX.com
  • DigBig.com
  • short.ie
  • u.mavrev.com
  • kl.am
  • wp.me
  • u.nu
  • rubyurl.com
  • om.ly
  • linkbee.com
  • Yep.it
  • posted.at
  • xrl.us
  • metamark.net
  • sn.im
  • hurl.ws
  • eepurl.com
  • idek.net
  • urlpire.com
  • chilp.it
  • moourl.com
  • snurl.com
  • xr.com
  • lin.cr
  • EasyURI.com
  • zz.gd
  • ur1.ca
  • URL.ie
  • adjix.com
  • twurl.cc
  • s7y.us    shrinkify
  • EasyURL.net
  • atu.ca
  • sp2.ro
  • Profile.to
  • ub0.cc
  • minurl.fr
  • cort.as
  • fire.to
  • 2tu.us
  • twiturl.de
  • to.ly
  • BurnURL.com
  • nn.nf
  • clck.ru
  • notlong.com
  • thrdl.es
  • spedr.com
  • vl.am
  • miniurl.com
  • virl.com
  • PiURL.com
  • 1url.com
  • gri.ms
  • tr.my
  • Sharein.com
  • urlzen.com
  • fon.gs
  • Shrinkify.com
  • ri.ms
  • b23.ru
  • Fly2.ws
  • xrl.in
  • Fhurl.com
  • wipi.es
  • korta.nu
  • shortna.me
  • fa.b
  • WapURL.co.uk
  • urlcut.com
  • 6url.com
  • abbrr.com
  • SimURL.com
  • klck.me
  • x.se
  • 2big.at
  • url.co.uk
  • ewerl.com
  • inreply.to
  • TightURL.com
  • a.gg
  • tinytw.it
  • zi.pe
  • riz.gd
  • hex.io
  • fwd4.me
  • bacn.me
  • shrt.st
  • ln-s.ru
  • tiny.pl
  • o-x.fr
  • StartURL.com
  • jijr.com
  • shorl.com
  • icanhaz.com
  • updating.me
  • kissa.be
  • hellotxt.com
  • pnt.me
  • nsfw.in
  • xurl.jp
  • yweb.com
  • urlkiss.com
  • QLNK.net
  • w3t.org
  • lt.tl
  • twirl.at
  • zipmyurl.com
  • urlot.com
  • a.nf
  • hurl.me
  • URLHawk.com
  • Tnij.org
  • 4url.cc
  • firsturl.de
  • Hurl.it
  • sturly.com
  • shrinkster.com
  • ln-s.net
  • go2cut.com
  • liip.to
  • shw.me
  • XeeURL.com
  • liltext.com
  • lnk.gd
  • xzb.cc
  • linkbun.ch
  • href.in
  • urlbrief.com
  • 2ya.com
  • safe.mn
  • shrunkin.com
  • bloat.me
  • krunchd.com
  • minilien.com
  • ShortLinks.co.uk
  • qicute.com
  • rb6.me
  • urlx.ie
  • pd.am
  • go2.me
  • tinyarro.ws
  • tinyvid.io
  • lurl.no
  • ru.ly
  • lru.jp
  • rickroll.it
  • togoto.us
  • ClickMeter.com
  • hugeurl.com
  • tinyuri.ca
  • shrten.com
  • shorturl.com
  • Quip-Art.com
  • urlao.com
  • a2a.me
  • tcrn.ch
  • goshrink.com
  • DecentURL.com
  • decenturl.com
  • zi.ma
  • 1link.in
  • sharetabs.com
  • shoturl.us
  • fff.to
  • hover.com
  • lnk.in
  • jmp2.net
  • dy.fi
  • urlcover.com
  • 2pl.us
  • tweetburner.com
  • u6e.de
  • xaddr.com
  • gl.am
  • dfl8.me
  • go.9nl.com
  • gurl.es
  • C-O.IN
  • TraceURL.com
  • liurl.cn
  • MyURL.in
  • urlenco.de
  • ne1.net
  • buk.me
  • rsmonkey.com
  • cuturl.com
  • turo.us
  • sqrl.it
  • iterasi.net
  • tiny123.com
  • EsyURL.com
  • urlx.org
  • IsCool.net
  • twitterpan.com
  • GoWat.ch
  • poprl.com
  • njx.me
  • Top URL shortening Services :























Tags: URL Shortening Services, List of URL Shorteners, List of 230 Free URL Shorteners Services