Wednesday, 8 June 2016

How to calculate CPC, CPA ,CPM, eCPC, eCPM, eCPA, CPV, CR for Google Adwords

  • CPM Calculation :
Cost to an advertiser = CPM x (Impressions/1000)

Cost Per Mille = cost to an advertiser x 1000 /Impressions

  • CPC Calculation :
Cost Per Click = cost to an advertiser / number of clicks

  • CTR Calculation :

Click Through Rate = (Number of clicks / number of impressions) x 100

Submit Your Website @ 

post free classified ads without registration

  • CR Calculation :

Conversion Rate = (number of conversions/ impressions) x 100

  • CPA Calculation

Click Per Action or cost per acquisition = cost to an advertiser / ( Impressions x CTR x CR )

  • CPV Calculation

Cost Per View = Total cost of the campaign / Number of total visit or incremental visit after the campaign started

  • eCPM Calculation

eCPM = (total spent / Impressions delivered ) x 1000

  • eCPC Calculation

eCPC = (Total spent or revence / clicks )

Net Profit = CPC – eCPC

  • eCPA Calculation :

 eCPA = Total spent / number of conversions or actions

Submit Your Website Local Business Listing Sites 

Tags : Cost Per Mille Calculation, Cost Per Click Calculation, eCPA Calculation, eCPC Calculation, eCPM Calculation , Cost Per View Calculation , Cost Per Action Calculation , Conversion Rate Calculation, Click Through Rate Calculation, cpm formula , cpc formula , cpa formula, ctr formula, conversion rate formula, ecpm formula, effective cost per mille formula, effective cost per click formula , effective cost per action formula


  1. Your website is very cool and it is a wonderful inspiring article. thank you so much.
    Digital Marketing Training
    Digital marketing Training institute in chennai

  2. Woah! There is a calculation for this? I had no idea about it. I have heard about CPC and Pay Per Click Advertising but I didn’t know it was this complicated. Its good that I found my way to this post because now I will look more for it and understand how it is done.