How to calculate CPC, CPA ,CPM, eCPC, eCPM, eCPA, CPV, CR for Google Adwords

  • CPM Calculation :
Cost to an advertiser = CPM x (Impressions/1000)

Cost Per Mille = cost to an advertiser x 1000 /Impressions

  • CPC Calculation :
Cost Per Click = cost to an advertiser / number of clicks

  • CTR Calculation :

Click Through Rate = (Number of clicks / number of impressions) x 100

  • CR Calculation :

Conversion Rate = (number of conversions/ impressions) x 100

  • CPA Calculation

Click Per Action or cost per acquisition = cost to an advertiser / ( Impressions x CTR x CR )

  • CPV Calculation

Cost Per View = Total cost of the campaign / Number of total visit or incremental visit after the campaign started

  • eCPM Calculation

eCPM = (total spent / Impressions delivered ) x 1000

  • eCPC Calculation

eCPC = (Total spent or revence / clicks )

Net Profit = CPC – eCPC

  • eCPA Calculation :

 eCPA = Total spent / number of conversions or actions  

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