**CPM Calculation :**

Cost to an
advertiser = CPM x (Impressions/1000)

Cost Per Mille = cost to an
advertiser x 1000 /Impressions

**CPC Calculation :**

Cost Per Click = cost to an
advertiser / number of clicks

**CTR Calculation :**

Click Through Rate = (Number of clicks / number of impressions) x 100

**CR Calculation :**

Conversion Rate = (number of conversions/ impressions) x 100

**CPA Calculation**

Click Per Action or cost per acquisition = cost to an advertiser / ( Impressions x CTR x CR )

**CPV Calculation**

Cost Per View = Total cost of the campaign / Number of total visit or
incremental visit after the campaign started

**eCPM Calculation**

eCPM = (total spent / Impressions delivered ) x 1000

**eCPC Calculation**

eCPC = (Total spent or revence / clicks )

Net Profit = CPC – eCPC

**eCPA Calculation :**

eCPA = Total spent / number of conversions or actions

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