How might you explain to an account manager why se should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?


How might you explain to an account manager why se should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?
 A)  Cost-per-conversion data can be compared with competitors cost-per-conversion data
 B)  Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
 C)  Cost-per-conversion data can indicate whether her profit will increase
 D)  Knowing the cost-per-conversion can help her better optimize the campaign’s keywords
Answer:-  B)  Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets

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