How would you determine the clickthrough rate (CTR) for a client’s search ads?


How would you determine the clickthrough rate (CTR) for a client’s search ads?
 A)  Evaluate the number of clicks the ad accrues per day
 B)  Divide the number of clicks the ad gets by the number of impressions it gets
 C)  Divide the number of impressions the ad gets by its average position
 D)  Divide the number of impressions the ad gets by the number of clicks it gets
Answer:-  B)  Divide the number of clicks the ad gets by the number of impressions it gets


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