Monday, 30 January 2017

Warranty Claims: The Need to Reduce Poor Quality Claim Data

Data related to warranty claims should be reliable and of high quality regarding accuracy, consistency, completeness and timeliness. To be able to debate on the data after it has been worked upon, it is most important that the data is free from defects. The difference in each case is between the actual value that has been used and the correct value.

Warranty claim data has immense significance from the point of view of constituting corrective measures. Poor quality claim data can seriously harm the OEM’s future plans of improving accuracy of claims, but more importantly, of ensuring that there is an improvement in product quality. Poor quality claim data can therefore harm the future of the production company. In times to come such data can bring about lower customer satisfaction and increased running costs besides retarding the efficiency of the process of decision making and even lowering the performance level. There is no doubt that poor quality data will surely harm efficient warranty claim management.

Corrective Measures

There is a drive to ensure that data is cleaner and complete. Over a period of time practices have developed and there is a marked improvement in the quality of data today. It is also recognized as the responsibility of the enterprise as data is no longer limited to the data warehouse. However, it is still a problem to improve data quality since it is a costly venture mainly because of multiple loopholes that permit data quality to deteriorate. There are several sources from which data quality can suffer. Some of the sources include questions such as:
  • ·         Was the information correct at the point of origin?
  • ·         Did the information integrity remain the same while being processed within the system?
  • ·         Identifiably is there any difference between the two objects?
  • ·         Due to sufficient time having elapsed is the data no longer trustworthy?

In order to be able to tackle poor quality of data, it is important to identify the area where the quality problems have cropped up. This is not an easy option and the right method has to be evolved for detection. One approach is to firstly make an inventory of the system and thereafter document the details which affect the quality of data adversely. For addressing the problem of data quality one will need to have a combination of analysis and technology. Modern day warranty management solutions have integrated analytics packages that give intelligent insights into data. Dashboards that deliver visual representation and analytical reports of warranty data can be a great help to manufacturers struggling with huge warranty expenses and related problems.
Poor quality data can be due to isolated systems. With integration one may be able to improve data consistency. Ultimately, the chief executives will need to set the acceptable standard for data quality and ensure that all the right systems are in place. It needs the change in mindset necessary in a company that prides in excellence and quality to be able to bring about a qualitative transformation in the accuracy of the data.

While at the departmental level the cost due to poor data may be small. However, this value becomes far greater when viewed across the spectrum of the enterprise. Properly identifying the reasons for parts failures and suppliers or vendors who cause recurring quality issues will help eliminate much of quality issues. The right corrective actions can be initiated only with the right insights; right insights can be attained only with right analytics; right analytics is possible only if the base data is of consistent quality. Therefore, the cost incurred for assuring data quality then becomes viable because it improves quality and brings down costs due to inefficient warranty claim management.

Author Bio:

Preethi Vagadia is currently a Senior Business architect with the Service operations practice at a well-known IT Industry in Bangalore. She has worked in several process improvement projects involving multi-national teams for global customers. She has over 8 years of experience in mortgage technology and has successfully executed several projects in logistics management, logistics integration, reverse logistics, campaign management software solution, warranty software and programmatic solutions.

Tuesday, 24 January 2017

How to Utilize the Right Hashtags for Your Business

In 2007, the first use of a hashtag, or a pound sign (#) followed by a keyword, originated from Chris Messina, a former Google Designer. With the aim to create group messages on Twitter, he proposed that the # symbol be used. However, his proposal got rejected by Twitter and was told that his proposal was a thing for nerds and that it would never pick up.

The First Trending Hashtag

When a series of firestorms came to San Diego in October 2007, Nate Ritter, a Web developer and a friend of Messina, started sharing information about the fire on his Twitter profile and blog. After posting about 20 tweets about the fire, Messina got in touch with Ritter and encouraged him to use the hashtag #sandiegofire. Soon other Twitter users did the same.

From that ill-fated incident of the San Diego fire, hashtags became more frequently used on Twitter. Now, hashtags are used across different social network platfroms.

Finding the Right Hashtags

Nowadays, everyone uses all sorts of hashtags just for the sake of using them. But if you’re a brand or business building your online presence across the different social networks, you need to study and determine the right hashtags to use. Only the right set of hashtags can bring you a wider audience, higher traffic and engagement, sales, and conversions.

To determine the right hashtags to use for a profitable social media strategy, consider below tips.

Research. Get to know everything about the industry your business is in. From there, search for relevant hashtags and keywords that are already existing which you can also utilize. Consider both the popular and local hashtags as they serve different purposes which you can benefit from. Also, take a close look at the hashtags your competitors or the top brands are making use of.

To help you achieve an in-depth research, make use of the following hashtag research tools:

§  Twitonomy. With this tool, you can find hashtags related to the content you post on Twitter. More than that, it can also show you the most engaging users and influencers who are using a specific hashtag. However, to unlock all this tool’s features, you need to pay.

§  RiteTag. To help you figure out how a certain hashtag will work, just tweet to @ritetagAPI the hashtag you wish to know more of, and you’ll receive a reply with a link to its analytics in seconds. (ex. @ritetagAPI #yourhashtag stats) You’ll also receive hashtag suggestions.

§  TagsForLikes. Although this free tool is more popular to Instagram users, you can also utilize it to view the most popular hashtags categorized under different subjects including general, nature, animal, people, celebration, fashion, food, travel, sports, follow, etc. tags.

§  Tagboard. Without the need for payment, you can view the different posts shared with the hashtag you wish to research on. Not only will you see what others are sharing using this hashtag, but you can also view the different related hashtags you can also make use of.

Tags: right hashtags for business, popular hashtags, How to Find the RIGHT Hashtags for Your Business, best hashtags for business

How to Effectively Tap the Rise of Video Marketing in 2017

Videos continue to dominate every online user’s activity. In fact, 78% of people watch videos on different online platforms each week. So if you still don’t have a video marketing strategy laid out, you may be missing out a lot of audience reach and engagement – or worse, even lose opportunities for leads, sales, and conversions.

Video Marketing by the Numbers

HighQ’s info-graphic have most of the facts and figures you need to be convinced of placing more of your marketing efforts in creating online videos to reach a wider audience of potential clients.

  • Each day, 33% of tablet owners spend at least an hour to watch online videos.
  • Every week, 78% of people watch online videos from different platforms.
  • On Twitter, 82% of users watch all sorts of video content every single day.
  • On Facebook, 500 million people watch uploaded videos every day.
  • On Snapchat, 10 billions of videos are being watched by Snapchatters daily.
  • Click-through rates increase by 65% because of videos.
  • 67% of digital marketers found video marketing somewhat a success while 18% found video marketing very successful.

The Benefits of Video Marketing

The promising figures video marketing boasts of aren’t the only factors that make it the next big thing in marketing. Video marketing can also bring a business a variety of benefits which include:

  • Higher traffic. Because people are more drawn to videos rather than long paragraphs of text, videos tend to generate more traffic. In fact, this year, online videos are predicted to account for 74% of the entire web traffic.

  • Higher ROI. 52% of marketing experts consider video as the type of content that yields the best Return on Investment (ROI). Because of increased ROIs, marketers use videos for online marketing, communication, etc.
  • Higher CTR. When videos are included in emails, the click-through rate skyrockets to 200-300%. The mere use of the word “video” in an email subject line increases open rates by 19%, and reduces unsubscribes by 26%.

Video Marketing Tips and Tricks

To take advantage of video marketing’s continuous growth and to reap the many benefits it can give your business, here are platform-specific video marketing tips and tricks you can undertake.

Instagram. This what used to be a mere photo and video clip sharing platform is now making a wave in social media with its Instagram Stories. At present, many renowned personalities and brands are utilizing Instagram Stories to reach new audiences and test out their content ideas.

Tags: video marketing trends, online video marketing trends 2017, video marketing tips, video marketing tricks,

Monday, 2 January 2017

Top 8 tools to Access Multiple Social Media feeds with one

Do you want to increase engagement rate in social media Profiles?  Then look after this article that helps to access multiple social media feeds with one.

Most of us, suffer a lot to share same information in different social media channels by manual process. we all use social networks for both professional and personal purposes and should be productive on social media is compulsory.

E-commerce sites are generating successful sales by using social media  during holidays seasons. Last year M-connect media published an E-book via e-commerce sites and it had received purchases worth  $74.6 million directly from social media channels over #Black Friday and #Thanksgiving.

No one should not neglect Social media because it's Huge channel.

Post at one place and share them in multiple social media channels.

In past years, monitoring multiple channels was big task for most of us. In mean while we have been using few free or premium tools for promoting our product or service with one login to share them in different social media channels. let me tell you easiest way to share in multiple social media channels by posting at one place.

In this article, i am going to talk about  eight awesome tools, that will combine your feeds across multiple networks.


I think you have heard about this tool probably before also. It may belong to any list for its sheer brand power and reputation. Using one place, you can set up multiple feeds and as well as you can control all of your accounts. Premium account gives additional features such as 3rd party site connections and Analytics. 

Hootsuite twitter :- 

Hootsuite Facebook :-

Hootsuite Google+ :-


If you are a mobile social user, this is a great option. It is an app on iOS and Android that allows you to sync up multiple feeds and use them in one place.

It creates a central dashboard that connect to all your different feeds. You then get all of your notifications and updates on your phone, in one place. Easy to use, convenient, and mobile.


 One of best tools is Cyfe which was not known by many people. This tool helps in one business dashboard that helps us to create customized widgets to control every aspect of your online business.
It allow you to see all your accounts, analytics tracker, to customer service controls, you can do everything from one place. Cyfe is premium version tool and monthly charges $19.

Sprout Social

Sprout Social is also like Hootsuite tool which is popular social media dashboard. It allows to access multiple profiled alone every network. This tool will suitable for bigger companies not small. 


  Are you looking for tool which you want to use the tool for free and as well as simple then you got it.Sobees is a Social media dashboard with limited functionality. It allows you to post, monitor, get
notifications, and track all accounts. It't not like others tools on this list. It can access three social media networks such as Facebook , twitter and Linkedin.


Scruddle is having both free version and premium version. Premium version per month is 4$.
Scruddle can covers social media platform like Facebook,Twitter, Tumblr, Email and new feeds. It combines all four social media networks in one area.  Social and news are working as a inbox at one place. Premium version of Scruddle helps to  schedule messages


Jyst is a social media platform where it offers some special features such as Real time previews, combined feeds and Quick-Positing. Its straightforward tool working for Facebook and Twitter and also makes both of them to use easy.

Social Feed

To integrate your social media feeds with your browser then only one plug-in helps you to do i.e., super cool JavaScript plug-in.  some of social media network it gone work with Twitter, Instagram, Google Plus and Facebook.

You will get a constant monitored feed, which is excellent if you want to keep track of brand pages and their mentions in particular.

It works with both personal  and professional  levels

Tags: Hootsuite, Bynd, Sprout Social, Sobees, Scruddle, Jyst , Social Feed, How to Manage Multiple Social Media Accounts, Social Media Platform, Best Social Media Management Applications, Manage Multiple Social Media Profiles, all social media feeds in one place<,all social media feeds in one network/div>