Tuesday, 24 January 2017

How to Utilize the Right Hashtags for Your Business

In 2007, the first use of a hashtag, or a pound sign (#) followed by a keyword, originated from Chris Messina, a former Google Designer. With the aim to create group messages on Twitter, he proposed that the # symbol be used. However, his proposal got rejected by Twitter and was told that his proposal was a thing for nerds and that it would never pick up.

The First Trending Hashtag

When a series of firestorms came to San Diego in October 2007, Nate Ritter, a Web developer and a friend of Messina, started sharing information about the fire on his Twitter profile and blog. After posting about 20 tweets about the fire, Messina got in touch with Ritter and encouraged him to use the hashtag #sandiegofire. Soon other Twitter users did the same.

From that ill-fated incident of the San Diego fire, hashtags became more frequently used on Twitter. Now, hashtags are used across different social network platfroms.

Finding the Right Hashtags

Nowadays, everyone uses all sorts of hashtags just for the sake of using them. But if you’re a brand or business building your online presence across the different social networks, you need to study and determine the right hashtags to use. Only the right set of hashtags can bring you a wider audience, higher traffic and engagement, sales, and conversions.

To determine the right hashtags to use for a profitable social media strategy, consider below tips.

Research. Get to know everything about the industry your business is in. From there, search for relevant hashtags and keywords that are already existing which you can also utilize. Consider both the popular and local hashtags as they serve different purposes which you can benefit from. Also, take a close look at the hashtags your competitors or the top brands are making use of.

To help you achieve an in-depth research, make use of the following hashtag research tools:

§  Twitonomy. With this tool, you can find hashtags related to the content you post on Twitter. More than that, it can also show you the most engaging users and influencers who are using a specific hashtag. However, to unlock all this tool’s features, you need to pay.

§  RiteTag. To help you figure out how a certain hashtag will work, just tweet to @ritetagAPI the hashtag you wish to know more of, and you’ll receive a reply with a link to its analytics in seconds. (ex. @ritetagAPI #yourhashtag stats) You’ll also receive hashtag suggestions.

§  TagsForLikes. Although this free tool is more popular to Instagram users, you can also utilize it to view the most popular hashtags categorized under different subjects including general, nature, animal, people, celebration, fashion, food, travel, sports, follow, etc. tags.

§  Tagboard. Without the need for payment, you can view the different posts shared with the hashtag you wish to research on. Not only will you see what others are sharing using this hashtag, but you can also view the different related hashtags you can also make use of.

Tags: right hashtags for business, popular hashtags, How to Find the RIGHT Hashtags for Your Business, best hashtags for business

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